We want to make selecting eLearning Courses as simple as possible. With the 30-day free trial there is no risk to get started (no credit card is needed to sign up for the free trial). There are no long-term contracts. You can cancel your account at anytime with the online link in your profile (no need to talk to a sales person who will make it hard to quit). We just want you to see the value we offer and give you the best chance to make money selling courses online. Start your 30-day free trial today.
Don’t you hate it when a web site does not tell you how much their product or service costs. We can’t stand that. So, we try to make our pricing easy to find and easy to understand. So, how much does it cost to sell or assign your courses on eLearning Courses? The price is a one-time fee of $1 to sell or assign a package (a package is a collection of one or more courses) to one of your customers. If you use our integrated e-commerce engine to complete the sale, the cost is 5% of the purchase price. If you use your own e-commerce storefront to sell a package, there is a 0% transaction fee from us. Here are some examples:
- Sell one of your packages for $100 to one of your customers using our e-commerce link. The cost is $1 plus 5% of the transaction cost (in this case $5). Total cost is a one-time fee of $6.
- Assign one of your packages to one of your customers. The cost is a one-time fee of $1.
- Sell one of your packages for $100 to one of your customers using your e-commerce link from your e-commerce storefront. The cost is a one-time fee of $1.
We do have a minimum monthly charge of $29 per month. Every $1 you pay for selling or assigning a package comes out of that $29. So if you assign/sell 20 packages in June – the minimum monthly charge for June is $29. If you assign/sell 100 packages in July – the cost is $100 for July (you are past the monthly minimum – yay!). You can think of the $1 per package per user as being similar to mailing a teeny-tiny package to a customer. The $1 is a one-time fee to provide the package. All fees are in US dollars.
Imagine working hard to create your course only to find the content of your course is stuck inside a course-hosting website. Some of our competitors will get your course stuck in their data roach motel. If you see a site offering a free online course-development tool, you can bet your course will be stuck in that site’s data roach motel.
We want your course to always be available to you to deliver to your customer in any way you need now and in the future. So, we want you to use any commercial authoring tool to create your course including the free authoring tool we provide with your account. You can use any popular authoring tool that supports SCORM (the industry leading standard that defines how your course communicates with eLearning course-hosting sites). With our free authoring tool or any of the other popular authoring tools, your course and all of its content is created on your computer (or on the computer of your course-developer). When you are done creating your course, you just upload the course to our cloud-based servers.
Let’s say you have been selling your courses to thousands of individual customers. That’s great! Now a large company calls you and tells you they want to license your course for 5,000 of their employees. After you finish your celebration dance you think, how am I going to license my course to a company. We’ve got you covered. Our eLearning Courses platform has a “customer groups” feature. The customer groups feature lets you define:
- The name of the company you are selling your course(s) to.
- The courses you want license to the company.
- The maximum limit of courses that can be assigned to employees of that company.
- One or more administrators inside that company to assign your courses to employees (so you don’t have to do this work).
- An email sent to the employees when the course is assigned to them.
You can create as many customer groups as you like. Each group administrator can get a report that shows the status of their employees with the course(s).
Obviously customers are essential to your business. You have to work hard to get customers. Would you allow someone to send information from your competitors to your customers? Of course you would not allow it. But, some of our competitors do exactly that. They view your customers as their customers. They send weekly emails to your customers with ads from your competitors. Let’s say you create a fantastic course on “Website Development” and sell that course to 100 customers. Some of our competitors (udemy for example) will send those 100 customers emails telling them to buy “Website Development” related courses from your competitors.
When you host your courses on eLearning Courses, your customers are always your customers. We will never send your customers emails telling them to buy courses from your competitors.
New markets emerging in the online learning and development space are leading to an upshift in development efforts. In niche and generic areas, Subject Matter Experts (SMEs) have begun reaching students online all over the world. Courses on any topic can now be accessed and sold online with ease. If someone wants to learn something today, they can get it pretty much anywhere. Belle Beth Cooper at Fast Company reports that Youtube reaches more US adults aged 18-34 than any other cable network. This increases the competitive space from paid eLearning solutions to also include free online courses.
Staying competitive in the eLearning industry requires a specialized focus on creation and distribution of your content. You must approach this as an entrepreneur as much as an educator. You need to stand out to your prospective students and customers from the get go in such a way that it keeps them coming back. Not only because of good content, but also because you make it easy for them to stay in touch with your latest and greatest.
Doing this alone is a daunting task: you have to coordinate a proper distribution channel, recruit the proper hosting service to ensure your courses aren’t inaccessible at odd times, and ultimately ensure the highest quality and engagement with your content. So what do you do? You seek out a partner. Someone who is an expert at managing the distribution and eCommerce aspects of your eLearning initiative while you focus on creating high-quality content.
Here are three qualities and benefits your partner should bring to you.
High technical expertise
You are about to engage in a relationship with a partner that promises to be the distribution channel for your eLearning courseware. This means hosting and selling courses online. Your partner must show not only show high technical knowledge of online data storage and server management for highest uptime, but also have a strategy to keep your data secure. Nicole Fallon lists data security as one of the biggest concerns for any business that wishes to keep their customers happy. Your partner should provide you with the peace of mind that all the data, yours and your customers’, is safe and secure.
One of the biggest business drivers of any great partnership is how much value is brought to the table by all parties. Basically, is the sum of all parts greater than each part itself? The solution you choose to help you in your eLearning efforts should focus on driving value for you. If your partner ends up taking a majority of your revenue and delivers little opportunity for growth, you are getting the sour end of the deal. Your partner should focus on helping you reach your goals and deliver the highest return on investment on your decision to work with them. Value-driven pricing that helps you achieve your goals without busting your bank will help you achieve that level of comfort and confidence that can keep your initiative increasingly profitable for years to come.
Success and Service oriented.
To achieve success in your initiative, your partner must bring you solutions that consistently help you engage larger audiences in unexplored markets. Your efforts to engage untapped and conquered markets should be complemented by your partner’s contribution to your success. Do you need specialized features in your efforts to help drive rapid success? Your partner should be willing to listen and adapt to your needs and then provide solutions that help you get to your goals quicker.
If you want to go fast, go alone. If you want to go far, go together. This quote has been attributed to many greats of our time but the message is timeless. Yes, you can always try to run your eLearning efforts, but as a SME, your efforts are most profitable when they’re focussed on creating great content that engages students on a deeply personal level. There are aspects to running your eLearning business such as eCommerce and web hosting that require expertise to manage and deploy correctly. Further, as you grow you realize that the tools you start out with are no longer adequate and that you must adapt. Industry experts that specialize in consulting on these aspects can become your biggest allies. Leverage your allies to generate value for yourself and your learners for the most sustainable model for growing your business.
You know you want to sell your courses online. But how do you pick the right price for your courses? Jeff Cobb, an expert in selling courses online has 10 tips to help you pick the best price.
- Be clear about your strategy – are you only selling courses or is selling courses part of your overall product, service or brand strategy?
- Work backwards – what is the value of your course to your customer?
- Create a new category – what is unique about your course that will set the right price for you and your customer?
- Change the point of reference – introduce a premium product as a way to drive the prices of all of your courses.
- Provide options – create a standard offering for the bulk of your customers plus basic and premium versions to serve other customers.
- Improve your packaging – close the deal by making your marketing content appealing and compelling with a clear call to action.
- Leverage scarcity and urgency – devise ways to limit the availability of your course to drive immediate action.
- Make discounts count – use them sparingly to reward loyal customers and to drive new business.
- Keep a “just testing” mindset – experiment with different price points and offerings to find out what works best.
- Just raise your prices already – increasing price may have now impact on sales volume with big impact on your bottom line.
Get more detail on picking the right price for your course from Jeff Cobb. eLearning Courses lets you set multiple price points for your courses with the “packages” feature. A package is a collection of one or more courses offered at the price you pick. Create your first package today and start making money selling your eLearning courses.
We have provided course-hosting to our customers for 15 years. Over that time, we have done our best to serve the specific needs of our customers. The most requested feature – selling bundles of courses in a single transaction. We call a bundle of courses a package. When you use eLearning Courses, you can create as many packages as you like and put one or more courses in each package. Our customers use packages for many different reasons:
- A portion of the subject-matter changes frequently. So it’s more efficient to break the content across several different courses.
- Some of our customers create packages to target different segments within their customer base.
- Some customers want to create several different price points for their course-bundles so they create duplicate packages with different pricing and sometimes slightly different courses.
If you need to sell bundles of courses, we have a great solution for you. If our package functionality is not absolutely perfect, we want to know so we can make the best possible solution to fit your needs. You can take a quick look right now by starting your free 30-day trial.
Subject Matter Experts (SMEs) are looking for newer channels to share their knowledge and experience. Experts have used static media to educate their learners in the past. That meant video, audio, and print. This introduced a challenge. It took a lot of investment in equipment, crew, and production to create, and maintain this type of educational material.
Another limitation is the lack of options in distribution channels. Live seminars, Video and TV programming were dominant in driving this market and it was always difficult to secure the kind of investment that would allow experts to regularly produce and distribute content. Not every SME had that luxury. That’s exactly what it was. A luxury.
E-Learning has revolutionized the creation, distribution, and management of instructional material. It has allowed SMEs to drive and control the quality, schedule, and reach of their content. More e-learning solutions are now available for developers to serve an industry that as reported in 2015 has already reached over $100 Billion. To enter this market, you must approach your learners as an educator and an entrepreneur.
Considering the right factors surrounding content and business model will drive your e-Learning projects into worldwide success. Here are five key factors you should consider.
Getting started should never be a roadblock in any new initiative. Since you are diving into the world of eLearning professionally, your first steps should be simple. The platform you use to create, manage, distribute, and monetize your courses should allow you to get to it quickly. Time-intensive and confusing setup for any platform will sour your experience and you will be less likely to use the tools in the future. Your focus should be on being the expert in your subject matter and not on navigating through the many hoops on the platform. Look for platforms that have simple-step sign up processes and get ahead on your e-learning initiatives.
SCORM (Shareable Content Object Reference Model) is a set of specifications used for web-based shareable content. It guides how learning content should be broken down into modular, re-usable e-learning objects that can be handled with ease. Today SCORM is the most widely-used standard for e-Learning. If you have existing SCORM-compliant courses, then you should be able to use them as is, and if not, the tools you use to create courses should allow you to publish SCORM-compliant courses to stay current on industry standards.
Flexible authoring tools
User engagement in digital education depends on the quality of the course content. If the course doesn’t seem interesting, users will be less motivated to complete their training. Christoforos Pappas reports that over 60% of modern learning today is accessed online or on mobile. To address this growing market, you should be able to use any e-learning authoring tools that you are comfortable with.
Your content may contain video, static slides, simulations, or point-based lists: the key is to look for tools that help you design quicker with simple user interfaces and sophisticated design capabilities. One of the most common tools used in e-Learning that is easy to use is Microsoft Powerpoint. However, it is important to know that PowerPoint does not allow you to publish SCORM-compliant content. So the platform you use should allow your PowerPoint slide deck into an interactive, SCORM compliant e-learning course.
Digital education was made popular using DVDs and print media. However, the most accessible portal for learners to complete e-learning content is on the internet. You need to make sure that courses you create can be found and purchased on a web-based platform. Easily uploading your courses to the cloud allows you to reach a global audience when you’re ready to deploy.
Monetizing your e-Learning solution is the closing step of your hard work. You must ensure that learners are able to securely pay through eCommerce systems. If you plan on using your own eCommerce system that you set up or want to use an out of the box eCommerce setup from any provider: your learners should be able to quickly get past this stage and engage with your content. You may find it much easier to use the eLearning Courses integrated eCommerce system.
E-Learning continues to grow into the dominant form of world-wide education. As a subject matter expert your goal is to reach out to a wider global audience that is as motivated as you about your field. Instead of getting stuck on the first step, the strategy you use to deploy e-learning should allow you to reach your learners effortlessly. The focus should be on ease of access, flexible design capabilities, and efficient monetization. Look beyond the looking glass and get started today.
You’ve worked hard to become an expert in your field, and that expertise has a lot of value. But did you know that there are people willing to pay good money to learn from you? That’s right, you can turn your expertise into cold, hard cash – 24 hours a day, 7 days a week, 365 days a year.
How? By putting your expertise into online courses and selling your courses with e-learningcourses.com. It’s easy! Simply create courses about topics you already have expert knowledge about. You can use our free online authoring tool, any popular e-learning software, or let our experts at e-learningcourses.com put your courses together for you. From there, e-learningcourses.com makes it even easier by handling all the technical work. We host your courses in the cloud for 24/7 availability. Anyone can sign up to take your online courses with your cost as low as $1 per person. It’s a win-win situation! Sign up for your free trial today. There’s no risk, and no long-term contracts. You can even cancel at any time. Start making money selling courses about topics you’re an expert in with e-learningcourses.com!