Subject Matter Experts (SMEs) are looking for newer channels to share their knowledge and experience. Experts have used static media to educate their learners in the past. That meant video, audio, and print. This introduced a challenge. It took a lot of investment in equipment, crew, and production to create, and maintain this type of educational material.
Another limitation is the lack of options in distribution channels. Live seminars, Video and TV programming were dominant in driving this market and it was always difficult to secure the kind of investment that would allow experts to regularly produce and distribute content. Not every SME had that luxury. That’s exactly what it was. A luxury.
E-Learning has revolutionized the creation, distribution, and management of instructional material. It has allowed SMEs to drive and control the quality, schedule, and reach of their content. More e-learning solutions are now available for developers to serve an industry that as reported in 2015 has already reached over $100 Billion. To enter this market, you must approach your learners as an educator and an entrepreneur.
Considering the right factors surrounding content and business model will drive your e-Learning projects into worldwide success. Here are five key factors you should consider.
Getting started should never be a roadblock in any new initiative. Since you are diving into the world of eLearning professionally, your first steps should be simple. The platform you use to create, manage, distribute, and monetize your courses should allow you to get to it quickly. Time-intensive and confusing setup for any platform will sour your experience and you will be less likely to use the tools in the future. Your focus should be on being the expert in your subject matter and not on navigating through the many hoops on the platform. Look for platforms that have simple-step sign up processes and get ahead on your e-learning initiatives.
SCORM (Shareable Content Object Reference Model) is a set of specifications used for web-based shareable content. It guides how learning content should be broken down into modular, re-usable e-learning objects that can be handled with ease. Today SCORM is the most widely-used standard for e-Learning. If you have existing SCORM-compliant courses, then you should be able to use them as is, and if not, the tools you use to create courses should allow you to publish SCORM-compliant courses to stay current on industry standards.
Flexible authoring tools
User engagement in digital education depends on the quality of the course content. If the course doesn’t seem interesting, users will be less motivated to complete their training. Christoforos Pappas reports that over 60% of modern learning today is accessed online or on mobile. To address this growing market, you should be able to use any e-learning authoring tools that you are comfortable with.
Your content may contain video, static slides, simulations, or point-based lists: the key is to look for tools that help you design quicker with simple user interfaces and sophisticated design capabilities. One of the most common tools used in e-Learning that is easy to use is Microsoft Powerpoint. However, it is important to know that PowerPoint does not allow you to publish SCORM-compliant content. So the platform you use should allow your PowerPoint slide deck into an interactive, SCORM compliant e-learning course.
Digital education was made popular using DVDs and print media. However, the most accessible portal for learners to complete e-learning content is on the internet. You need to make sure that courses you create can be found and purchased on a web-based platform. Easily uploading your courses to the cloud allows you to reach a global audience when you’re ready to deploy.
Monetizing your e-Learning solution is the closing step of your hard work. You must ensure that learners are able to securely pay through eCommerce systems. If you plan on using your own eCommerce system that you set up or want to use an out of the box eCommerce setup from any provider: your learners should be able to quickly get past this stage and engage with your content. You may find it much easier to use the eLearning Courses integrated eCommerce system.
E-Learning continues to grow into the dominant form of world-wide education. As a subject matter expert your goal is to reach out to a wider global audience that is as motivated as you about your field. Instead of getting stuck on the first step, the strategy you use to deploy e-learning should allow you to reach your learners effortlessly. The focus should be on ease of access, flexible design capabilities, and efficient monetization. Look beyond the looking glass and get started today.